Liu Jo Living opens its Milan Flagship Store in the heart of the historic artists’ district.
Liu Jo Living Brera Showroom officially opens at MDW 2023, coinciding with the brand’s presence
at Salone del Mobile.Milano (Hall 18 – Stand C18).

The two entrances are strategic: the main one on Via Fiori Chiari 28 and the second from the inner
courtyard on Via Pontaccio 19. Designed to arrive in a direct way to the public who will be
immediately intrigued by the windows thought to give voice and soul to the versatility of Liu Jo
Living furnishings.

The layout, designed under the art direction of Simone Cagnazzo, shines the spotlight on the micro
environments, with showcase spots dedicated to the products. This is to give space to the stories
that each product or collection can tell.

The windows on the Via Fiori Chiari side give a glimpse, from the entrance, of the essentiality and
elegance of the two Caillou sideboards to continue with an initial corner of relaxation guaranteed
by the versatility of the Caillou benches, in ash wood, which can be easily transformed into a seat
or small table. All this is accompanied by one of the undisputed protagonists of this 2023: Coquille
day bed, in white/grey lozenge fabric, ton sur ton, in the next room shows all its iconographic
research in the Caillou armchair, the flagship product of the entire collection, here proposed in
black/white barbed fabric. Both products express ease in changing clothes, an essential feature of
the entire LiuJo Living philosophy.

The third showcase features the stage presence of the Tetù sofa, another new addition for 2023. Its
defined line and marked forms are anticipated by the name of the collection itself: Tetù, translated
from French, means stubborn. The balance between the elements lay in the irregular structure with
suspensions between seemingly heavy forms that manage to be light. Tetù finds its counterpart,
slightly more toward the center of the showroom, in the chaise longue version, again juxtaposed
with the equally new Medusa side tables, born this year, from the union of a veneered wood top
with a Tripolino fringe, a detail of the trimmings used as a decorative element in bourgeois living
rooms. The bangs that allow a glimpse of the supporting structure, equipped with a concealed table
top, make the object iconic and functional with a strong aesthetic impact.
A true blend of classic and modern

The fourth showcase reveals another living proposal, decidedly larger, with Coquille in the armchair and
2 and 3-seater sofa versions, positioned around two Caillou benches in Carbon Ash finish. The microenvironment is completed by another sideboard, also in Carbon Ash, and a bookcase, both from
the Caillou collection.

The narrative of the total look by LiuJo Living continues in the transversality of the collections on
display trespassing into a dining room with Caillou furniture or a bedroom area positioned just
above the showroom’s dedicated operations office area.

Here the brand’s know-how is shown in the Guest bed, the absolute protagonist of relaxation. As
with all elements of the Guest collection, the bed becomes immediately recognizable through the
detail of the shell-shaped backrest that embraces the frame.

Liu Jo Living’s tailoring borrows the concept of changing clothes from fashion and applies it to the
dimension of interior design: renovating the home with Liu Jo Living is synonymous with sustainable
design. This is reminded by the furnishings themselves, which are entirely removable.