Salone del Mobile 2022 – 60th Edition
Color&Rythm
Where there is color inspiration is born,
and where there is rhythm the transformation begins.
Games of volumes and lights enhance the freshness of the new collections.
That between the fashion brand LIU JO and ATL Group is a partnership born in 2018 from a design idea for home living that today represents the interaction and contamination between the best Italian manufacturing tradition and the emotions of fashion.
Designed by Simone Cagnazzo, the collection is free from the most classic shapes: no longer just sofas or armchairs, but free, modular, and repositionable designs.
Also this year, on the occasion of the 60th edition of the Salone del Mobile, LIU JO LIVING focuses on the removable cover, which stands as a keyword essential for all the products of the brand, with more than 100 different and new coverings – including original solutions for the outdoors – all combinable with each other, with color tones, patterns, and graphic prints dedicated.
The design of the stand at the Salone del Mobile in Milan 2022, curated by Simone Cagnazzo Studio, is modeled on the theme of Color and Rhythm.
This combination is expressed through an intervention that focused mainly on the perimeter delimitation of the space, which is defined by a sinusoidal wave structure that runs around the external perimeter of the stand giving a punctuated and continuous rhythm, and thanks to the careful choice of the floor, which resumes the dichroic color games.
The combination of the two concepts gives life to “Color & Rhythm”, a game of volumes and lights representative of the production LIU JO LIVING, aimed at enhancing the freshness of the collections presented during the event.
Presented exclusively at the Salone del Mobile Milano 2022, the new products branded LIU JO LIVING and the new choices of finishes guarantee freshness and increase the already vast collection presented so far.
To discover all the news of the collection, visit the article by clicking the following link
FUORISALONE
On the occasion of the Fuorisalone, and for the duration of the event, some of the most interesting products of the collection were placed inside the LIU JO fashion stores in Milan.
Corso Vittorio Emanuele, Corso Buenos Aires and Belfiore are the 3 installations carried out during the event.
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