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Liu Jo Living’s Milan Flagship Store unveils a preview of its innovative layout.
After its official opening during Milan Design Week 2023, Liu Jo Living Brera Showroom continues to capture attention this year with its striking atmosphere.
As in a painting en plein air, the shades and colors of the pleated wings combined with the fabrics chosen for the new Liu Jo Living collections create a dreamlike labyrinth. A see-through effect that hints at a path without interfering with the visitor’s freedom. Accessible from the two entrances, Via Fiori Chiari 28 and Via Pontaccio 19 (from the inner courtyard), the entire surface of the showroom, over 250 square meters, has been designed – under the artistic direction of Simone Cagnazzo – to tell the total look of Liu Jo Living. Indirect, almost soft light, always delicate and enveloping, caresses the space, creating an atmosphere reminiscent of the 1970s style of both the design and art worlds.
The shade of sage green of the curtains that make up the labyrinth refers to the theme of freshness and nature, ideally reconstructing the Italian-style labyrinth garden, which anticipates the aesthetics and versatility of the new products on display. Undisputed protagonist: Verto, a sofa that transforms with agility into a cozy refuge. The enveloping cushions enhance the sense of security and comfort, giving a feeling of relaxation that we would all like to experience once we cross the threshold of our homes. Also new to 2024 are Glam the new modular island sofa, and Cala, a new entry among the armchairs already in the catalog. With a wide seat and unmistakable comfort, fully removable covers and equipped with a swivel base, make Cala not only a new product but an everyday experience of comfort and relaxation.
To complete the offer, Liu Jo Living also presents Aperitivo, the coffee table, available in indoor and outdoor versions, with a strictly handmade ceramic top. Liu Jo Living’s total look extends to the outdoor courtyard at 19 Via Pontaccio, transforming it into an enchanting garden. Three beautiful gazebos, developed in collaboration with CAGIS, accommodate a variety of outdoor products, including Riva, the new tubular metal frame sofa in eye-catching colors and unique comfort, presented at design week, the now iconic Tetù design in its outdoor version, the Osè table, and Marsina chairs reinterpreted for outdoor spaces. All upholstered products, both indoor and outdoor, are covered in Rubelli’s fabrics.